For Chinese Gen Z, social media serves as the primary platform for authentic connection-building, driven by their passion for self-expression and exploration of identity. Tailor-made for this dynamic social landscape, Coca-Cola's "Share a Coke" campaign introduces a new series of Coca-Cola packs designed to reflect Gen Z's unique and diverse identities. The packaging features 20 unique personas, including "The Foodie", "The Attention Seeker", "The Introvert (I- Person)", and "The Extrovert (E-Person)". With this innovative and truly "social-first" approach, the campaign invites Gen Z consumers to build new connections through celebrating and sharing who they truly are.
