VR Vaccine Hermes Pardini

Overview

Children are often scared of receiving vaccines. Hermes Pardini Laboratories and Lobo teamed up to battle against this fear by using VR to put children in an immersive fantasy world where they become the hero after receiving a shield that helps them defend the enemy. The VR experience both calms and entertains the children, allowing the nurse to properly administer the vaccine.

Capability

Health

Team

São Paulo

Awards

Cannes Lions Gold

D&AD Graphite Pencil

LIA Awards Gold

One Show Gold

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