Joining forces with Google Maps and Google Street View, Ogilvy and Zalando have created the first 360˚, geolocated lookbook, letting users discover the newest streetwear in the same way as they search for an address on their device. The campaign partnered with a number of popular content creators and influencers around Spanish streetwear and fashion. Amidst the ongoing pandemic, the virtual lookbook lets consumers engage with fashion and streetwear in a safe but innovative and creative way.
