She's Mercedes Mercedes Benz

← Our Work Info

Overview

Women are now key decision-makers when it comes to new car purchase in Chinese urban centers. To help Mercedes Benz better connect with this fast-growing female clientele, we established She's Mercedes, the first platform in China dedicated to inspiring, connecting and empowering women to unleash their best by leveraging digital content and offline events to allow women to exchange and connect with their peers.

Capability

  • Growth & Innovation

Team

  • Beijing
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