Chinese New Year celebrations have evolved in the last few years, with consumers sharing their best wishes with loved ones through video, and the traditional family reunion sometimes happening online. In-person gatherings have become even more precious than before. To celebrate the Year of the Rabbit, KFC, in partnership with Ogilvy Shanghai, wants to offer all consumers across China a bucket of joy and deliciousness and facilitate these cherished family reunions with a new integrated campaign titled “A Golden Bucket is All You Need”, starring boys band sensation TNT (Teens in Times).
