Go! Freshman Chando

2020 has been a testing year for every recent graduate. In the post-pandemic era, how can these green hands with big dreams quickly adapt to the rules of the workplace? It is in this context that Soho Square - an Ogilvy-owned agency - helped Chando craft a campaign dedicated to all new entrants to the workforce. The commercial, co-created with Bilibili influencers, encourages the young generation to pursue their passions and show perseverance in chasing their dreams.