Ghibli Hybrid China Launch Maserati

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Overview

How can a century-old ultra luxury brand maintain its heritage while also engaging with a younger generation of consumers? We helped Maserati China revolutionize its communications to engage with a younger generation, highlighting its brand rejuvenation and product lineup upgrade and unveiling Maserati’s first-ever celebrity spokesperson. The campaign immersed young consumers in an experience of superior luxury, sparking tens of thousands engagements on popular social platforms.

Capability

  • Experience

Team

  • Beijing
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