Despite many legal and cultural, and social advancements, the LGBTQ+ community is still too often on the receiving end of discriminatory slurs. In Brazil, one of those slurs utilized the name of a world famous brand and product—"That Coke is a Fanta". So Coca-Cola and Fanta saw an opportunity to flip the expression on its head, creating a can that looked exactly like a can of Coke. But inside? A Fanta. Yes, that Coke is a Fanta...so what?
This Coke is a Fanta Coca-Cola← Our Work Info
DAVID São Paulo
Best of Ogilvy PRcannes Lions GoldD&AD GraphiteOne Show Bronze