Buick, previously known as the "old people's car," underwent a much-needed brand makeover to appeal to younger drivers and transition to an all-electric future. However, fans pointed out that the new logo looked like a set of nail clippers, turning a challenging situation into a nightmare.
Rather than apologizing, Buick listened to fans' feedback and introduced Buick Nail Clippers as a limited-edition collectable inspired by their critiques, turning negative comments into a real-time engagement.
This bold move showed Buick's willingness to embrace criticism as social currency to connect with younger audiences, sparking conversation across all social platforms in China.
