In an industry where telecom providers all seem alike and telecom consumers all seem unhappy with their providers, we orchestrated the arrival of a game-changing, industry-shaking new player: Fizz. We built the brand from the ground up, developing its strategy and positioning, naming it, and rolling out its original creative platform. Fair, transparent, and rewarding, Fizz invites Canadians to see mobile and home Internet in a friendly new light with its unique offerings and exuberant, eye-catching visuals.
