When we found out that 70% of homes in Québec did not have a fireplace, we had to ask, “Where will Santa Claus go to distribute his gifts?” To answer this, we created a powerful campaign allowing Québec families to create their own fireplace using LEGO bricks! Assets produced included a microsite, a mobile app and a short animated film explaining how to build your own chimney!
![OH, CUPCAKE! OH, CUPCAKE!](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/lego_assets.png?itok=bu7kxcqr)
![OH, PUMPKIN! OH, PUMPKIN!](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/lego2_final_rgb_LACOMBE.jpg?itok=3BH8FmKx)
![OH, SUGAR PLUM! OH, SUGAR PLUM!](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/lego3_final_rgb_LACOMBE.jpg?itok=Z6pE8URK)
![OH, PEANUT! OH, PEANUT!](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/lego4_final_rgb_LACOMBE.jpg?itok=4AIKfmO-)