When we found out that 70% of homes in Québec did not have a fireplace, we had to ask, “Where will Santa Claus go to distribute his gifts?” To answer this, we created a powerful campaign allowing Québec families to create their own fireplace using LEGO bricks! Assets produced included a microsite, a mobile app and a short animated film explaining how to build your own chimney!
Overview
Capability
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Experience
Team
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Montréal
Awards
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Lion de bronze – Festival international de la créativité – Lions Cannes 2015
