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Yearly Ambassadors program L’Oréal Groupe (YSL, Biotherm and Lancôme)

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Influencer marketing is a large part of all biggest beauty brand marketing strategies and L'Oreal sought an agency to manage influencer marketing for their premium brands YSL, Lancôme, and Biotherm in Belgium and The Netherlands.

Ogilvy Social.Lab developed a year-long influencer program to reinforce brand image, increase awareness of new products, and engage target audiences in each brand's specific area of expertise. The program featured influencers with a minimalist aesthetic, expertise in relevant domains, and the ability to create engaging content.


  • PR


  • Ogilvy Social.Lab Brussels
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