Upgrade your Tomorrow Ford of Belgium and Luxembourg

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Overview

Ogilvy Social.Lab, Ford Belgium and Luxembourg joined forces to launch the ""Upgrade Your Tomorrow"" campaign, providing an accessible Auto Show experience from home.

Broadcast live over three months, the campaign showcased Ford's new models, technologies, and mobility trends. Sessions were available in French and Dutch and remained accessible on Ford's social platforms.

The campaign utilized social and digital media, as well as direct mailing, to engage with potential customers. The campaign concluded in February, prompting interested users to reach out to a dealer for personalized offers.

This collaboration aimed to address the postponed Auto Show and offer car buyers alternative ways to explore and engage with Ford's offerings.

Capability

  • Advertising
    PR
    Experience
    Social

Team

  • Ogilvy Social.Lab Brussels
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