With life in Belgium becoming more expensive than ever, Ogilvy Social.Lab was tasked with reminding IKEA’s audience that the brand still offered affordable household products from as little as 10 euros, without mentioning the inflation and energy crisis.
To demonstrate this, the agency developed a playful and witty campaign heroing a range of practical and affordable products. Ogilvy Social.Lab developed the creative platform and content strategy.
The agency collaborated with Czar and director Joe Vanhoutteghem for film production and direction, and with Mindshare for media strategy. The campaign aired in Belgium and Luxemburg, on television, social media, OOH, and print.
