Ogilvy Latina: Continuing to evolve the value proposition
Mexico, March 2023 - Ogilvy Latina held its Latam Regional Meeting and the Creative Council. It was attended by regional leaders and CEOs from each of the Latin American markets. In addition, Joe Sciarrotta, Deputy Chief Creative Officer; Harley Saftler, Global Director of Creative Excellence; Maria O'Keeffe, Global Chief People Officer; David Ford, Global Chief Communications Officer; and Stacey Ryan Cornelius, Global CFO.
During 3 days, the team representing 20 markets worked on the main guidelines of the strategy of each business, the upcoming challenges for this year and the evolution strategy for the region. In the creative session, the top contenders of the creative platforms for 2023 were presented. All the achievements made by the agency in 2022 and the big news for this year were celebrated.
"I really couldn't be more proud of the great team we have at Ogilvy Latina, especially our talent and the excellent work we have done in recent years, which has been reflected in the more than positive results. Our ideas have influenced our clients' businesses. In these days, it has become very clear that our differential is our enormous capacity to develop creative business solutions, in all platforms. This meeting has been truly enriching for the whole team, and we are very motivated to go for more this year," said Horacio Genolet, CEO of Ogilvy Latina.
"David Ogilvy always said 'We sell or else'; a phrase that guides the spirit of the culture at Ogilvy, and over time we have evolved it. Today we also say 'We solve or else', because we focus all our work and ideas on solving a specific business problem for our clients," he said.
Joe Sciarrotta, Deputy Chief Creative Officer of Ogilvy, highlighted the level of creativity in the region: "I am proud of the quality of the work in Latin America. Last year we presented outstanding work, and this year's material to be presented at Cannes is multi-platform, with the use of technology, data, and above all enormous relevance, with ideas that will impact a wide variety of audiences.”