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Constanza Archain

Chief Executive Officer Latina Sur

Constanza Archain is CEO of Ogilvy Latina Sur, leading operations in Argentina and Chile.

Throughout her 28 years in the advertising industry, she has excelled in her management by building a close and long-term relationship with clients such as SC Johnson, Mondelēz, Kimberly Clark, Coca Cola, Unilever, Johnson & Johnson, Grupo Bimbo, among others.  

Passionate leader for creative and team work; she firmly believes that great ideas are achieved at the intersection of different disciplines, to impact in a real and positive way on business results and society. 

She joined Ogilvy Argentina in 2000 where she led the management of the regional business.  Previously, she had worked at Lintas Argentina, and was part of the Agulla & Baccetti team, the hottest and most creative local agency in those days. 

She has been recognized as Women to Watch in 2018. 

She graduated in Advertising at the University of Palermo. Mother of Manuel and Mora.

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Claudia Garcia Rosa

Chief Financial Officer Latina Sur

Claudia García Rosa is CFO of Ogilvy in Argentina and Chile. She holds a degree in Business Administration and an MBA from CEMA.

In these twenty years of experience in the WPP Group, she has held different positions in the accounting, financial and management control environment, until 2018, when she was appointed CFO of the Ogilvy Group.

She has worked together with the management and commercial team acquiring diverse experiences and financial, commercial and resource management knowledge.

Currently, at Ogilvy, she renders services to various companies in different specialties within the communication field.

Claudia is a highly motivated professional with vast experience in managing all financial and commercial aspects.

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Matias Finkelstein

HR Chief People Officer Latina Sur

Matias is the Chief People Officer for Ogilvy Latina Sur.

With a background in Supply Chain, Matias has found that working for the Human Resources area is the best way to impact on the lives of people and our society.

He joined Ogilvy at the beginning of 2023 to lead the Human Resources team from Mediamonks, where he spent 2 years as Sr. HRBP. Previously, he worked at Baker McKenzie, Thomson Reuters and Dow, among others. 

Matias holds a degree in Foreign Trade from UCES. He undertook an executive program in HR from Universidad Torcuato Di Tella and a Master in International Economic Relations from UBA.

He is married and is the father of Emma and Asia. 

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Javiera Romero

Head of Strategy and Experience Latina Sur

Javiera is the Head of Strategy at Ogilvy Latina Sur, leading the Planning & Experience team for Chile and Argentina.

A publicist with more than 10 years of experience in the strategic area, she has developed her career in local and multinational agencies, collaborating with brands such as DTV, Latam Airlines, Heineken, Unilever, Coca-Cola, SC Johnson, Nestlé, Grupo Bimbo, among others.

Always focused on the strategic and creative development of brands, she creates and promotes the intersection between teams, areas and knowledge, in search of relevant ideas that generate a positive impact on brands and people. 

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Alejandro Garone

Chief Creative Officer Argentina

Alejandro is General Creative Director at Ogilvy Argentina.

He studied filmmaking at the Centro de Investigación Cinematográfica, becoming an integral film and television director. In 2002 he attended the creative school Brother, where he met Rodrigo Isaia, his partner in ideas, with whom he has been working as a duo until today for the last 21 years.

Along the way, they have worked together in different agencies such as Vegaolmosponce, DDB Argentina, JWT Argentina, Circus, and Selva working for brands such as Axe, Rexona, VW, Cola Cola, Sprite, Quilmes, IBM, Banco Santander, J&J, Milka and Directv among others.

This is his second season at Ogilvy, where he had already worked from 2006 to 2012. He returned as Creative Director in 2020 until appointed Chief Creative Officer in 2021, a position he still holds to date.

His work has been recognized in different national and international festivals such as Cannes, Clio, Círculo de creativos, Ojo de Iberoamérica, Fiap and El Sol.

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Rodrigo Isaia

Chief Creative Officer Argentina

Rodrigo is General Creative Director at Ogilvy Argentina.

He has been passionate about advertising since he was a child, which is why he studied drawing from an early age, and when he grew up, he studied graphic design and architecture.

In 2002, he attended the creative school Brother, where he met his partner Alejandro Garone, with whom he works uninterruptedly until today, after 21 years.

His first job as senior art director was at the mythical Vegaolmosponce. He then was hired by agencies such as DDB Argentina, JWT Argentina, Circus, and Selva, working for brands such as Axe, Rexona, VW, Cola Cola, Sprite, Quilmes, IBM, Banco Santander, J&J, Milka and Directv among others.

This is his second season at Ogilvy, where he had already worked from 2006 to 2012. He returned as Creative Director in 2020 until appointed Chief Creative Officer in 2021, a position he still holds to date.

His work has been recognized in different national and international festivals such as Cannes, Clio, Círculo de creativos, Ojo de Iberoamérica, Fiap and El Sol.

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Francisco Camacho

Chief Creative Officer Chile

Francisco is the CCO of Ogilvy Chile. 

He is a publicist with more than 20 years of experience leading teams and agencies. A creative with a strong strategic focus, he believes in collaborative work and in the power of ideas that become popular and relevant because they are born from a deep understanding of today's society.

He is responsible for many of Chile's most memorable contents and has received awards in national and international festivals, such as Cannes Lions, El Ojo de Iberoamérica, FIAP, Achap and Effie.

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Julian Pochetino

Head of Social Latina Sur

Julian is currently Head of Digital at Ogilvy with teams in both Chile and Argentina.

He studied creativity at the Escuela Superior de Creativos and film at the University of Buenos Aires. He is passionate about audiovisuals and has 9 years of experience in the market. 

He has worked in multinational and boutique agencies, with top brands. He is also a filmmaker and a photographer.

Some of the brands he has worked with include Bimbo, Milka, Kit Kat, Maggi, Santander, Garbarino, RedBull, Noblex, Absolut Vodka, Jameson, Campari, Vespa, Supervielle, Nestle, Milo, McKay, Mustard.

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Gaston Sueiro

Head of Production Latina Sur

Gaston is the Head of Production at Ogilvy Latina Sur.

He is an advertising producer with 20 years of experience and has knowledge of the industry and its regulations throughout the Latin American region. He analyzes, understands, and designs strategic production for advertising campaigns according to the communication needs of clients in the Latin American market, always aiming to achieve a high-quality final result while generating productivity and savings.

He considers himself a natural producer in life. He started his career at production companies before becoming part of agency production. This has helped him understand the advertising world from different perspectives and allows him to provide a more comprehensive service.

As an international producer, he has the opportunity to work with partners and suppliers from all over the world.

He also describes himself as a Project Leader because he can handle all the different production processes, clients, agencies, vendors, making the process more agile and efficient.

He defines himself as an agent of change, always thinking about how to improve things and processes. He enjoys teamwork, challenges, and creating narratives to tell stories and create experiences.

His first agency job was as a production assistant back in 2004 to work with brands like Coca Cola, Sprite, and Fanta, and then he continued to add to his portfolio and work for brands such as IBM, Banco Santander, SC Johnson, Milka, DIRECTV, Mondelez, Kimberly-Clark, Unilever, Glaxo, Pfizer, American Express, Axion energy, Nestlé, Cencosud, Bimbo, CCU, among others, as a senior producer.

In 2018, Gaston took on the position of Head of Production for Latina Sur.

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