Ogilvy creates advertising that is omnipresent in both the digital and physical worlds while being coordinated with each other. Our track record of creative excellence pushes us to continue telling stories that emotionally impact audiences and drive cultural boundaries into the mainstream.
Technological advances have changed advertising, but this does not mean that it is merely a delivery mechanism. How the message reaches the consumer is important, in fact it is crucial in today's digital environment. However, if you deliver something to the consumer that lacks emotional context, something that has been developed and created without knowing how consumers behave, react and think, it won't matter how seamlessly it has been integrated into their digital experience.
Even if we attain a great technological achievement, it will be lost among the thousands of other interactions the consumer has throughout the day. Because what sticks is what matters to them, what moves them, what inspires them, what drives them to act.