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To coincide with the release of its new YOGA campaign, a premium line of PCs and tablets, Lenovo called on Ogilvy Paris and Ogilvy New York to collaborate on an integrated global campaign. The objective was to create a buzz around YOGA and its 2 flagship products, the YOGA Book and the new YOGA 920, among a young target audience unfamiliar with this innovative design. Ogilvy Paris and Ogilvy New York worked together to build and bring out the world of YOGA through a global campaign including TV, Print, Social and Digital with 3 films, 5 outdoor visuals and a complete social campaign.


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