When the French terrace meets the most iconic clay court tournament
For nearly half a century, Perrier's iconic green silhouette has accompanied the most legendary rallies of Roland-Garros.
From Parisian terraces to the tournament stands, Perrier® has always embodied a certain vision of French lifestyle: elegant, bold, spontaneous, and deeply cultural.
In 2026, Perrier® celebrates its 48th year of partnership with Roland-Garros and unveils a new chapter of its "Vu en Terrasse" campaign, reinforcing more than ever the natural connection between the brand, the French art de vivre, and the most iconic tournament of the Parisian season.
48 YEARS OF FRENCH EFFERVESCENCE AT THE HEART OF ROLAND-GARROS
Since the late 1970s, Perrier® and Roland-Garros have shared the same vision of French influence and cultural radiance.
Over the decades, as the "official bubbles of Roland-Garros", the brand has become an unmistakable signature of the tournament, far beyond the court itself.
A historic, premium partnership deeply rooted in the French collective imagination.
In 2026, Perrier® continues to bring Roland-Garros to life through a global platform designed as a true celebration of the French art de vivre:
- The Perrier® umpire chair, now an iconic signature of the tournament,
- Hospitality spaces inspired by the great Parisian terraces, designed for VIP guests and international partners,
- A premium presence extending the Roland-Garros experience far beyond the court,
- An international campaign celebrating French effervescence across Paris and several key markets.
More than a brand presence, Perrier® extends the Roland-Garros experience by embodying this unique moment where sport, elegance, and French culture come together.
ROLAND-GARROS, SEEN FROM THE TERRACE
Created by Ogilvy Paris, this new campaign celebrates what lies at the very heart of Perrier®: an effervescence capable of transforming every moment into a truly unique experience.
At the center of the campaign is the film "Les Spectateurs", broadcast on France TV and Amazon Prime, drawing a parallel between the vibrant stands of Roland-Garros and lively French terraces, those iconic places where people watch, are seen, and fully embrace the present moment.
As part of the ongoing "Vu en Terrasse" saga, the campaign also introduces new visuals — Le Service and La Pause — displayed both inside the stadium and throughout Paris, further anchoring Perrier® within the world of the tournament and Parisian lifestyle.
The campaign will roll out throughout the tournament through a global media ecosystem combining :
- TV broadcasting on France TV and Amazon Prime,
- Outdoor advertising across Paris and around the tournament,
- Digital and social media amplification,
- International media relays across several key markets for the brand.
Additional experiences will also extend Perrier’s effervescence beyond the stadium throughout the duration of the tournament.
Far more than a campaign, Perrier® uses Roland-Garros to share a contemporary vision of the French art de vivre with the world : vibrant, sunlit, effervescent elegance that is instantly recognizable.
THE PERFECT MATCH BETWEEN SPORT, CULTURE, AND FRENCH ART DE VIVRE
Roland-Garros is more than just a tournament, it is a global cultural moment.
Within this ecosystem, Perrier® plays a singular role. The brand has always celebrated the French terrace as a place of lifestyle, style, encounters, and effervescence.
Its partnership with Roland-Garros is the natural expression of this identity.
Through this historic collaboration, Perrier® continues to share with the world a unique vision of French effervescence: elegant, vibrant energy with a distinctly Parisian spirit.
For 48 years, Perrier® has not simply accompanied Roland-Garros — it has contributed to what makes it come alive.
