Lainco is a Quebec-based engineering firm specializing in steel construction on the cutting edge. But as they began to grow their customer base in New England, they realized that they needed a brand image as lofty as their ambitions.
To separate them from firms with a functional mindset, we positioned Lainco as true creative partners: dreamers and thinkers who are as committed to pushing boundaries as their architect clients. With a nod to their roots, we then freshened their colour palette, modernized their graphics and typography and built them a brand ID that is as sleek as steel.
