Repositioning and Brand refresh Lainco

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Lainco is a Quebec-based engineering firm specializing in steel construction on the cutting edge. But as they began to grow their customer base in New England, they realized that they needed a brand image as lofty as their ambitions.

To separate them from firms with a functional mindset, we positioned Lainco as true creative partners: dreamers and thinkers who are as committed to pushing boundaries as their architect clients. With a nod to their roots, we then freshened their colour palette, modernized their graphics and typography and built them a brand ID that is as sleek as steel.


  • Identity & Design


  • Montreal
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