Absolut was Born to Mix—people, perspectives, flavours, and cocktails.
Canada, the great cultural melting pot, is home to many neighbourhoods. And like cocktails, every neighbourhood has a mix of qualities that make them unique.
As a brand always looking for new ways to mix, Absolut used an AI Art platform, to turn iconic neighbourhoods across Canada into surreal cocktail artworks. Then, we made the surreal cocktails real.