Cobalt Card Launch American Express

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Overview

This campaign launched a new Amex card which targeted a new generation of consumers. We used millennials’ social feeds as inspiration for creating social content, out-of-home and an interactive activation, resulting in 84% more applicants compared to previous card launches.

Capability

  • Advertising
    Brand Strategy
    Customer Engagement & Commerce
    Public Relations & Influence

Team

  • Toronto
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