Cost of Beauty Dove

A recent research from the Dove Self-Esteem Project was showing that 70% of kids are exposed to toxic beauty content on social media, and that 3 in 5 kids' mental health is being impacted by what they see on social media. As part of the campaign's effort to advance legislation to address this youth mental health crisis, Dove and Ogilvy have created a film that explores the real-life consequences of harmful beauty content through first-hand stories of young people.