To promote the YMCA’s fitness facilities and classes, we created a series of highly visual out-of-home ads that show objects representing different things one can do at the YMCA. Water bottles, yoga mats, to pool flippers were arranged to recreate a typical family photo.
![Allez-y en famille Allez-y en famille](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/ymca-000.jpg?itok=mHIHMa00)
![Allez-y en famille Allez-y en famille](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/ymca-001.jpg?itok=5aMcymOG)
![Allez-y en famille Allez-y en famille](/ca/sites/g/files/dhpsjz126/files/styles/our_work_image_gallery_720_w/public/work/details/ymca-002.jpg?itok=txnIy03Q)