The Creator Economy Enters a New Era: Co-Ownership. For years, Vaseline has been shaped by 3.5M+ organic hacks shared online. But while hacks go viral, the creators who started them are often forgotten. With Vaseline Originals, Vaseline and Ogilvy Singapore tracked down the original creators behind some of the brand’s most-loved hacks, including Jen Chae (@frmheadtotoe) and Lauren Luke (@panacea81), and turned their ideas into official Vaseline products. Every product credited the original creator, with each sale giving them a stake in its success.
