When memories fade, love stays. With the campaign Make Social Media Meaningful, Thai Life Insurance and Ogilvy Thailand set out to inspire people to rediscover the deeper value of love and life—starting with a story that touches the heart. Unfading Love, the campaign’s launch film, is a quiet yet powerful portrayal of a mother living with Alzheimer’s. Though her memory is slipping away, her devotion to her asthmatic son never falters. She tattoos his medications on her wrist to care for him—but what truly endures isn’t the ink, but the unshakable force of a mother’s love. A gentle reminder that even in a fleeting world of scrolls and swipes, some emotions are timeless.