Brooke Bond Taj Mahal Tea introduced The Tea Flute—a life-sized kettle installation called the Chai Bansuri on the banks of the Krishna River in Vijayawada. As steam rises from the kettle, it flows through an embedded flute, producing live melodies of Raag Hamsadhwani, a celebrated Carnatic composition. This innovative creation, developed by Ogilvy India, transforms the act of brewing tea into a multisensory experience, blending tradition with technology.