A baseball broadcast with no baseball. In Taiwan, some fans love baseball so much, they refuse to watch it, fearing they might jinx Team Taiwan. During the World Baseball Classic, Mikkeller and Ogilvy Taiwan created The Switch Hit by Mikkeller, an “unwatch party” where fans watched classic Taiwanese period dramas instead. Behind the scenes, live WBC data, ElevenLabs voice cloning and real-time lip sync turned Qing dynasty characters into live baseball commentators. Taiwan beat Korea 5:4 that day. Curse reversed.