In Turkey, nearly 40% of men face hair loss. Most jump straight to transplants. Clear wanted to rewrite that playbook. Launched on World Health Day, Scalp Before Skin reframes scalp care not just as grooming, but as preventative care, urging young Turkish men to act before the inevitable happens. Created by Ogilvy Singapore, the campaign taps into a growing trend: men investing in skincare. By drawing a direct line between a receding hairline and an expanding skincare regimen, it makes scalp care feel urgent, relevant, and impossible to ignore.
