How do you get noticed by sponsors? Stop wearing their logos. Australia’s Steelers have won more medals and World Championships than any other national Paralympic or Olympic team. Yet for decades, they remained completely unsponsored. With Officially Unsponsored, Ogilvy Melbourne and Wheelchair Rugby Australia turned that absence into the team’s loudest asset. The Steelers retired their green and gold kit, relaunched in blank white uniforms and placed a single QR code where the sponsor patch should have been. One scan took fans to The SponsorShop. Within weeks, five major sponsors came onboard.