Vaseline is now the Official Nipple Protector of the TCS London Marathon. The Nipple Sponsorship, a global campaign created by Ogilvy Singapore, tackles one of running's most common yet overlooked problems: nipple chafing. Born from the award-winning Vaseline Verified platform, the insight came straight from the community and is now going worldwide. NipStops along the 26.2-mile London Marathon course will protect more than 100,000 nipples, with events and run clubs across the UK, Spain, Singapore, Sydney, Hong Kong and beyond to follow.