TAL has launched a new brand platform, Life Takes Guts – Protecting it should be easy, to reflect its mission of making life insurance more accessible and easier to understand. Responding to feedback that many people—especially younger Australians—see life insurance as complex or only relevant in the context of death, TAL aims to reframe the category. The refreshed approach celebrates the everyday courage people show when navigating life’s challenges and positions life insurance as a partner in supporting their resilience, not just a safeguard for the worst-case scenario.