When India's biggest star assumes every upgrade was made just for him. Vi is in the middle of a transformation, but a transformation only counts when everyone feels it. Not just sections of India, but the many Indias within it, where connectivity is no longer a luxury. That's the thinking behind 'We Love All', Vi's platform built on a simple commitment: better network, better benefits, for every customer rather than a premium few. Ogilvy India turned that commitment into a joke at the expense of VIP treatment itself. In 'Vi Pe Sab Hai VIP', Shah Rukh Khan is convinced every new upgrade was launched especially for him, and nobody around him has the nerve to say otherwise.