A chopstick reimagined to make Coke part of every Asian meal. With Western food, Coke is the default. With Asian food, it isn’t always the first drink that comes to mind. So The Coca-Cola Company launched Cokesticks, created by WPP Open X, led by Ogilvy Ho Chi Minh City, reimagining the most familiar object on the Asian dining table in the silhouette of Coca-Cola’s iconic contour bottle. Rolled out across restaurants, street food stalls and delivery apps, Cokesticks turned every bite into a Coke moment, making the brand part of the ritual, not an afterthought.