Nap Delivery IKEA

Our insight stemmed from the fact that people can best appreciate something when they are in need of it. We wanted to communicate an aspect of the new bedroom range, so we created a whole service as a stunt to capture the attention of our customers, when they were sleepy to drive interest and curiosity. We got people to get excited about a product demo, and engage with the brand by taking the experience to them, instead of them coming to our stores. The data was gathered through organic online interaction, as well as the use of influencers.