With Valentine’s Day becoming increasingly a cultural moment in the region that audiences connect with, especially our youth target audience, KFC wanted to reach out to them but not the typical audience brands speak to in this occasion, but instead we have realized there was a whole demographic of single people that brand tend to ignore as they might be irrelevant, those are the people we wanted to speak to as they are being left out. Our objective was to stay true to our audience in our communication and speak to them in a voice they would relate to. Our goal was to drive brand awareness and brand love effortlessly using the casual tonality of the messaging.