FILA and Burger King have unveiled an unprecedented collaboration inspired by urban lifestyle, a shared characteristic of both brands. At the heart of the collection's creation lies the element of fire, which, just like it changed the world's history, revolutionized the global fast-food industry: when BK was born, it introduced its most significant competitive advantage with the unique flavor of flame-grilled, adding even more taste to its sandwiches. This campaign and collaboration marks FILA's debut in the fast-food universe and Burger King's first venture into fashion.