Burger King made the decision to ban 120 artificial ingredients from its menu, embracing guests' expectations of making food choices they can feel good about. With food so real, and with Burger King's unwavering commitment to invite guests to have it their way, Burger King, along with DAVID Madrid and DAVID Miami, created the "Keep It Real Meals," three custom meals curated by celebrities that featured real food—absent of the 120 artificial ingredients now banned by the restaurant—and named after the celebrity's actual given name, not their stage name.