What started out as a Call of Duty promotion organically grew into a Burger King phenomenon across the entire gaming world. The brand asked Call of Duty teams to rename their members, each after the ingredients of a Whopper. If the team won the game with the team rankings in the correct order of ingredients when building a Whopper, the team earned free burgers. Soon, teams playing across numerous games on all platforms started doing the same thing, turning thousands of scoreboards across the world's most popular games into media for the Whopper.