4D EXPERIENCE CREATED IN BARCELONA Seat

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Overview

SEAT presentó en el Salón del Automóvil de París su modelo SEAT Ateca, creado 100% en Barcelona. Para atraer gente al 'stand' de la marca de automóviles, diseñamos una experiencia nunca antes hecha en España en la que los visitantes recorrían la ciudad en el nuevo modelo. Realidad Virtual en 360° gracias a unas gafas personalizadas, 48 asientos motorizados y sonido binaural para ver y oí la ciudad como si estuvieran en un Ateca. Técnica, diseño e innovación para sentir la esencia de Barcelona.. y de SEAT Ateca.

Capability

  • Experience

Team

  • Barcelona
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