To launch Sprite Zero Sugar in Mainland China, Sprite is taking its competitor’s head start in the market, head-on. This audacious stunt leaves drinkers wondering, "Is Sprite really advertising for its competitors?"
Imagined and produced by Ogilvy Shanghai under OpenX - WPP’s bespoke team dedicated to The Coca-Cola Company globally - the campaign aims at sparking conversations and piquing consumer interest to try Sprite Zero Sugar with a series of videos and an AR promotion that turns the competition’s branding and positioning claim to its own advantage using a unique mix of creativity and technology.
