Vaseline Verified is a global campaign that transforms viral user hacks into lab-tested truths. Led by Ogilvy Singapore, with support from Ogilvy South Africa, Ogilvy UK, and Ogilvy US, the initiative tests community-sourced uses of Vaseline Jelly, ranging from beauty tips to spicy snack solutions. Successful hacks receive the "VaselineVerified" seal, while common myths are debunked through bold advertising, reinforcing Vaseline's commitment to authenticity and community engagement.