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Shop Endless Wonders AliExpress

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In their first global campaign, Alibaba’s global retail marketplace AliExpress, together with Ogilvy Shanghai break the algorithm's spell & put the joy of discovery back at the center of online shopping. Launched ahead of popular festivals like Double 11 and Black Friday in France, Spain and Poland, the campaign features an animated character that takes consumers down a rabbit hole of amazing variety, value and discovery.


  • Advertising


  • Madrid
Shop Endless Wonders - Outdoor
Shop Endless Wonders - Living Room
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