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Yellow Cards Sprite

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Big names, big brands, and insanely big viewership numbers. The 2022 Qatar World Cup was hotter than ever and the most heated moments were the 225 yellow card. And when there’s heat, there’s an opportunity for Sprite to cool things down. But without an official FIFA sponsorship deal how could Sprite compete?

In a World Cup first, we bought the smallest media space we could think of: the yellow card. On MIGU – China’s biggest live streaming sports platform — whenever a yellow card was issued in a World Cup game, our live in-game triggers pushed alerts across multiple platforms, connected devices and digital outdoor in real time. Fans could instantly exchange the yellow cards for a Sprite online or offline to cool down.


  • Advertising


  • Shanghai
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