Raising Awareness About Cyberbullying Fondation Jasmin Roy Fondation Desmarais

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Overview

Jasmin Roy Sophie Desmarais Foundation – Raising Awareness About Cyberbullying

According to a Statistics Canada study, in 2017, 17% of Internet users aged 15-29 said they had been victims of cyberbullying in the past five years. That’s about 1.1 million young Canadians.

This campaign aimed to highlight the serious consequences of cyberbullying among adolescents and was deployed in print, outdoor and social media.

Capability

  • Advertising
    Brand Strategy

Team

  • Montréal
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