Beautifully Real Moms Unilever

← Our Work Info

Overview

We commissioned women photojournalists to capture authentic moments of motherhood. Photos were used in print ads, out of home, and an interactive online gallery that had over 140K visits – more than double our goal. And in its first year, Baby Dove captured 9% share.

Capability

  • Advertising
    Brand Strategy

Team

  • Toronto
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