Thailand has the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations. Embracing its timeless mission of providing healthy skin for all, Vaseline responded to an urgent call for skin donations initiated by the Thai Red Cross. In a bold move, Vaseline forged an unconventional alliance with gamers, a community intimately familiar with the value of "skin" in their virtual worlds. "Skins for Skin" harnesses the concept of in-game skins, which possess tangible value and tradability, as a way to drive much-needed support and donations.