How do you take an unknown flavored soda and turn it into a household name in a highly competitive market? That was the task for OOAH, and Ogilvy Singapore and WPP Open X did so through a serious of films that owned the expression that best describes the visceral feeling of drinking OOAH. And it's in the name of the beverage itself. Pink ninjas, giant monsters, and tennis champs and more all creating an ear-worm, an endless meme, an audio GIF.