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Shout For Equality ERA Coalition

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Overview

Former U.S. Rep. Carolyn Maloney, along with Equal Rights Amendment advocates across the United States, launched a new campaign to harness the discontent of women, in all their diversity, and everyone across the nation who supports enshrining the Equal Rights Amendment (ERA) into the U.S. Constitution.The The campaign, "Shout For Equality", utilizes a first-of-its-kind text line that urges people to literally shout for equality—the line then transforms shouts into signatures in support of the ERA petition drive urging the U.S. Congress to pass a joint resolution affirming that the Equal Rights Amendment is valid as part of the Constitution. Add your voice at https://www.shoutforequality.com/.

Capability

  • PR & Influence

Team

  • Ogilvy
Shout For Equaity in black capital letters next to a bright green equals sign with various handwritten signatures to its right / A banner with a green, white and black QR Code with the text "Outraged that women still don't have equal protections? Yeah, so are we. So, let's dial the volume up and literally shout for the Equal Rights Amendment with this first of its kind petition that can be signed with your voice. Step 1: Scan this QR code and follow the prompts. Step 2. Shout (the louder the better).
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