Since the beginning of film, subtitles have helped break down barriers to make the foreign more accessible. To celebrate the 58th Chicago International Film Festival and bring the romance, intrigue, and drama of foreign film to life, Ogilvy gave the city and its inhabitants their very own subtitles through a new campaign, "Life, Subtitled," that turns everyday life into a cinematic experience through a series of location-based OOH executions. By applying this cinematic device to ordinary life events, Ogilvy made the film festival accessible to everyone, bringing people together to connect and communicate, even in the most unlikely places.